The Low End Has Never Been Riding Higher
The idea of Good Enough Information is a phenomenon that I and my fellow Outsell analysts have been tracking for several years now. A nice recent piece in Wired explores the concept of Good Enough in fields as diverse as warfare, consumer video, health care, and yes, law. The Good Enough Revolution: When Cheap and Simple Is Just Fine.
Richard Granat of DirectLaw is a legal industry “guru of Good Enough,” and he’s featured in the piece. His company makes solutions to legal problems cheap and accessible; he’s one of the few companies taking the Good Enough Revolution to the legal services industry. Like other segments of the information industry obsessed with the high end market, the legal information industry has largely overlooked the legal needs of ordinary people and small companies. Granat sees a change coming; within five years, small firms will have to adopt an elawyering approach, or they won’t make it.
Firms like DirectLaw will be helping to bring Good Enough to the legal services industry; many traditional legal information companies are too tied to the established big-firm market to see the opportunity or make the changes.


![[Bloglines]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/bloglines.png)
![[del.icio.us]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/facebook.png)
![[Google]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/google.png)
![[LinkedIn]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/linkedin.png)
![[Newsvine]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/newsvine.png)
![[Reddit]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/reddit.png)
![[StumbleUpon]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Technorati]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/technorati.png)
![[Twitter]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/twitter.png)
![[Email]](http://lexdisruptus.outsellinc.com/wp-content/plugins/bookmarkify/email.png)